The Lucid Process
EVery video has a purpose
At Lucid, we will guide your brand through a successful and effective video production.
We will help you strategize – from the initial concept to the final moment you share it with the world.
Because at its core, we don’t just make pretty videos (we do that too) but we want to craft a production to achieve your goals.
discover
step 1
First, we take the time to get to know your brand.
We learn about your origin, your values, and what you’re trying to accomplish, so that we can create a video that works.
We identify key messaging and generate concepts. We collaborate with you to refine your vision.
We help you decide what to make.
step 2
After we have a real plan in place, it’s time to craft a compelling concept.
Depending on the project, this may involve creating a script for actors or voice-over narration.
It could also mean writing a treatment for interviews, or a script for a teleprompter.
the story
step 3
pre-production
This is the part where we put your plan into action. In this phase, we develop a detailed plan for the shoot, including location scouting, scheduling, casting, and coordinating all the moving parts to ensure a seamless production.
step 4
production
We’re highly adaptable based on the goals of your project. We bring your vision to life using the right equipment and team for your project and budget.
Whether it's a documentary-style video or a more scripted approach, this is the part where we get creative.
post-production
step 5
We work with you to bring the video to life, carefully selecting the best shots, refining the audio, and color-grading the footage to assemble a cohesive and visually-stunning video.
We always collaborate, so you will have a chance to weigh-in and give feedback every step of the way.
release it
into the wild
step 6
This part is different for everyone.
For some, it’s an on-going relationship where we track analytics and build a whole universe of content.
For others, its a grand opening and premiere launch with an audience.
Now they now have a calling card that tells their whole powerful story in just a few short minutes.
No matter your goals, we are here to provide ongoing support and advice and you tread forth into the wild internet.
