New Leaf's 30th Anniversary
New Leaf’s goal was to showcase their 30-year commitment to the Santa Cruz community. We decided this would be a great opportunity to highlight the various local vendors, non-profits, small businesses, and farms that benefit from New Leaf’s presence in Santa Cruz.
Within the scope of the campaign, we produced 8 web videos, 5 Radio Commercials, 3 Instagram Videos, and Photography for their brochure and in-store banners.
Instagram videos are a great way to make use of footage and more intimately engage with customers and communities.
Want to stay up to date with New Leaf’s Instagram? Search @newleafcmarket on Instagram.