Lucid Sound and Picture was tasked with producing nine videos for the Baskin School of Engineering at UC Santa Cruz. The goal was to feature and summarize each department in a way that would be engaging for viewers with a wide variety of backgrounds, without ever over-simplifying the content. Utilizing a journalistic approach, Lucid embarked on a series of interviews and boiled down a plethora of complex concepts into a digestible and engaging video series.
The project concluded with nine videos that spotlight the various departments and programs at the Baskin School of Engineering. Lucid covered everything from machine learning to mathematical models to fluid dynamics and carefully assembled engaging videos. Within the context of the production, Lucid also provided hundreds of photographs for the department to use in their marketing.